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REAL ESTATE MARKETING

Stop blindly mailing flyers and hoping your brand and listings end up in front of the right people. Target the RIGHT buyers and sellers on Facebook and Instagram 24/7. 

Be THE agency for home listings in your desired areas. Demonstrate value to win listings & target the right buyers for customers.

BUILD YOUR BRAND
SELL LISTINGS
CAMPAIGN OBJECTIVES

Every ad has a different objective. From capturing leads to awareness, we know how to reach the right customers.

  • Brand Awareness – interest in your services (area experts), Retargeting
     

  • Engagement – page likes from local potential owners / sellers
     

  • Lead Generation / Conversion – capture (name, email, phone, etc)
     

  • Messages – direct people to message you to list a home

  • Lead Generation / Conversion – capture (name, email, phone) for active / upcoming listings / open houses
     

  • Messages – direct people to message you for tours
     

  • Dynamic Retargeting - Reshow exact homes people visit on your site. (via IDX catalog & Pixel data)

AUDIENCE TARGETING

Why market to buyers who can't afford your listings, or people not looking to sell their current home? Now you don't have to.

  • Demographics – Home Owners, Renters, Separated, Divorced, Home Type, Home Value
     

  • Location – Zipcodes (92117, 92110, etc) / Area Radius
     

  • Interests – Zillow, Trulia, Redfin, Realtor.com, Mortgage Calculator, For Sale by owner
     

  • Behaviors - Likely to Move

  • Demographics: Renters, First Time Home Buyer, Job Titles (Brokers, Agents), Employers (Large Agencies), Separated, Divorced
     

  • Location – Zipcodes (target areas likely to buy here) / Area Radius
     

  • Interests – Zillow, Trulia, Redfin, Realtor.com, Mortgage Calculator
     

  • Behaviors: Likely to move, First time home buyer, Newly married, Newly engaged, Real Estate Investments

AD TYPES

Engaging ads for the type of customers you're looking for. 

  • Ads to Buyers - Just Listed!, Active / Upcoming, Videos, Why to live in area ebook, Home Still Available, Event Ads for Open Houses
     

  • Ads to Agents - Your client needs this home, Event Ads

AD FORMATS

Reach people with engaging video, image, & call to action ads.

  • Styles - Single Image, Single Video
     

  • Image/video - Area map with pins and sale prices, Your brand, styled e-book download
     

  • Ad copy/ text - Local experts, value analysis, local happenings

  • Styles - Carousel & Collection on Home Images / Video
     

  • Image/video - Listing pictures, Videos, styled e-book download
     

  • Ad copy/ text - Focused on the home and features, request a showing, book tour, value props